Best Motivational Speaker on YouTube with a TED Talk Video?
Interview with Motivational Speaker Wigge on Change Management in a digitized World:
How important is change management for corporations nowadays?
Wigge: The corporate world has gone through several steps of change. The industrialization was the huge change the corporate world experienced in the 19th century. Several recessions during the 20th century have required companies across the US and around the globe to embrace huge changes in the structure to pretty much survive. Starting in the mid-20th century and especially after the communist breakdown in 1990 and China rising on the world stage, the globalization began changing markets, industries, and opportunities for small and big businesses. This required intense change management strategies to produce for an international market, different consumer requirements, and dealing with different cultures.
The start of the 21st century has brought the next wave of required change to the corporate scene. Digitization has completely changed corporate structures, sales paths, consumer habits, products, and opportunities all over the world.
The digitization has enabled companies to produce and managers to lead their teams without personal appearance by digital communication. The opportunity has been vast with new business models like Airbnb, Uber, Google, Amazon, and Microsoft. But the pace of changes has sped up immensely. Corporations plan in shorter cycles because the digitization has caused a higher competition, and a faster reaction mode. This requires constant change management.
When journalists and other people from the media quoted me as the ‘best motivational speaker on YouTube with a TED talk‘ in 2017, I often referred that nothing remains the same, neither a title given by the media because of a single video: Change management is not a six or twelve months project anymore, but change management has to go on constantly! If you want your product to succeed long term, you have to constantly embrace change. If you really want to stick to a title like ‘best motivational speaker on YouTube with a TED talk‘ for more than a year, you better improve and continue to change, otherwise the title will be gone by tomorrow!
It sounds like corporations without a major change management strategy have a hard time to survive?
How do you see that as one of the best motivational speakers in the US and Germany?
Wigge: Well, I am not sure, if I would consider myself the best motivational speaker on YouTube anyway, just because of that successful TED Talk. Feel free to decide on your own. If anyone considers himself the best motivational speaker, he should look ahead how willing he’s to embrace constant change. One simple change strategy would mean that the rest of his work would remain statically, and that should not be the case.
A huge example from Corporate America in the 1990s is Kodak. Kodak used to be the world leader of photography and film. I remember my parents back in Germany in the 1990s used to 24 photos when they went on vacation in the summertime each year. There wasn’t even a question or a real choice to use another brand. Kodak was film, and Kodak was photo. That’s how I grew up!
Why did Kodak lose its market dominance so rapidly in the 1990s? Photography became digital, and some Japanese companies quickly turned that new development into business. But Kodak was too big, and too strong, that any of their managers could ever believe that it had to embrace major changes one day. So it lacked any real change management strategies. I remember watching an interview with their vice president at that time. He mentioned that Kodak would publish some digital photography options soon, but there wasn’t a real strategy to change the entire business model of the company. It did sound to me like ‘we’ll do that digital photography soon, but we will stay the same’.
And this lesson needs to be learned from Kodak: Nothing will remain the same! Industries, technologies, and products change all the time, so companies have to go with it
Actually I experienced this pressure myself when reporters started writing about Michael Wigge as the best motivational speaker on YouTube with his TED Talk. This was so much pressure on my work all of a sudden. And keynote topics do change rapidly (social media as a topic on stage is so gone), technology changes, and the expectations of the crowd is already very different in 2019 than it was in 2016.
It sounds to our magazine that change management is a lot of stress and pressure?
Do you agree on that as a motivational speaker dealing with YouTube and the TED Talk scene?
Wigge: Change can be stressful if the workforce is not guided professionally, but it can be a pleasure if everyone has the right mindset. Change can be a hurdle for many because we have to leave our comfort zone, experience certain discomfort to learn new things, and accept the lack of security how the future will look like.
But the best motivational speaker knows how to motivate crowds with speeches and workshops to enable them to embrace change as a desired attitude in life. Check out any other motivational speaker on their YouTube channels with their TED Talks, and you’ll see how the scene has improved lately.
The main key is to teach other people how to overcome fear – and to inspire them to start the process today! The emotion seems to be the major obstacle making change processes often look like something that might take things away from us. But by overcoming fear, we easily realize that change management is rather something that supports us and our situation to gain comfort, knowledge, success, money, and time! Just take Tony Robbins as a great example. He has constantly been changing his content and marketing, nothing remains the same with him, and that’s why he stays on top of the game. He delivers one powerful speech after another. I closely watch them on his YouTube channel, and I continue learning from his fearless change management that inspired me a lot.
Just imagine a world without change. How would it look like? We would basically still live in the stone ages, use primitive tools to survive, and actually just live to survive. Modern society has become an interesting playground for all of us thanks to constant changes mankind is thriving for through our developments and new ideas. I am grateful to be part of this process as supposedly the best motivational speaker on YouTube with a TED Talk. ( Wigge laughs out loud saying these last words).
Yours, Michael Wigge-
-Best Motivational Speaker on YouTube with a TED Talk in 2017